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Steve Wynn's finishing touches to the Bellagio

The world's most romantic hotel now has customized soundtracks
  DMX LLC, a wholly owned subsidiary of TCI Music Inc. and the authority in digital music programming has been selected by Mirage Resorts Inc. to provide music throughout its newest property, Bellagio.

Bellagio, the most anticipated hotel in the history of Las Vegas, recently opened for business with 3,005 guest rooms including 400 suites; a full complement of exquisite international restaurants; a unique collection of upscale shops; and numerous other extraordinary offerings. 

Welcoming the thousands of daily visitors and guests, including romance-seeking Valentine's couples, is a one-of-a-kind music blend chosen and crafted by DMX LLC.

When seeking a partner to create a "soundtrack" for Bellagio, Mirage Resorts Chairman Steve Wynn looked to DMX, which creates music programs exclusively for all of his Mirage Resorts properties. Recognizing that music is a critically important factor in supporting the overall image and in encouraging customers to stay longer, Mirage Resorts has always placed a great deal of importance on providing a memorable musical experience. 

With Bellagio, Wynn set out to create an atmosphere of things that are good for the soul - fine art, exquisite gardens, and elegant fashion. To tie all of these elements together, he envisioned a unique music blend of contemporary Italian artists performing romantic and beautiful love ballads in the vein of Andrea Bocelli's "Con Te Partiro" with familiar American artists singing unforgettable classics spanning a range of pop, jazz, swing and blues standards.

Bringing to mind both the beautiful Italian landscape surrounding Lake Como where the original resort town of Bellagio lies, as well as a more familiar and nostalgic place from a less complicated time, the music heard throughout the Las Vegas Bellagio is designed to evoke a feeling of romance and elegance.

Lisa Kirk, DMX's music director for the Bellagio program, worked closely with Mirage Resorts' management to develop a customized soundtrack for Bellagio to be heard throughout the resort, including the hotel lobby, casino, and conservatory and botanical gardens. The result of this teamwork is DMX's latest unique music program and a carefully crafted music mix which defines Bellagio itself. 

To insure that resort guests are hearing the best and latest in contemporary Italian music, DMX imports a vast number of original artist CDs from Italy and tracks the Italian music charts on a weekly basis.

"When designing Bellagio, we promised to build the most romantic hotel in the history of the world," commented Wynn. "DMX has created the perfect complement to our resort, designing an exclusive music blend that is both incredibly romantic and reminiscent of the Italian countryside. I am confident that one-time guests and frequent visitors alike will enjoy the music heard throughout the resort and will identify it with the wonderful vacation experience that they are guaranteed to have at Bellagio." 

Each one of the hotel's 17 restaurants utilizes several formats selected from DMX's more than 100 music programs to enhance its unique environment and appeal to its target clientele. DMX music is also heard in the widely heralded Bellagio Gallery of Fine Art, the full service Prive Salon and the outdoor pool and surrounding cabanas.

Resort guests staying in the opulent villas located on the eight-and-a-half-acre lake surrounding the hotel may select any program from DMX's entire music line-up, allowing visitors to create the mood they desire and a personalized music experience, whether it's romantic, nostalgic or just plain relaxing. Those guests staying in the luxurious guest rooms in the 36-story main building are also able to create their own music atmosphere with a choice of 20 of DMX's unique music formats in the comfort of their own room.

With the launch of the Bellagio program, DMX now creates and delivers more than 100 commercial-free, non-stop, customized music mixes for a worldwide audience of music lovers and reinforces its position as the premier music provider for high end retail and hospitality clients. 

Delivering genre-specific formats such as symphonic and modern country as well as multi-genre, lifestyle mixes including metro blend and coffeehouse rock, DMX offers a personalized signature sound to complement any business or home environment.

DMX LLC, a wholly owned subsidiary of TCI Music Inc., is a global leader in digital music, currently programming more than 100 unique channels of continuous, commercial-free, CD-quality music. The company markets and distributes its Digital Music Express(R) service on four continents serving 4 million homes and 60,000 businesses around the world. 

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Editor: Editor@GamblingMagazine.com


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Copyright 1999 Gambling Magazine